Thursday, 14 October 2010

New Media and the Gaze

From the book New Media: culture and image:

'The gaze is still part of how new media culture is formed. Parallels can be drawn between the introduction of television and the browsing of new media within the context of the gaze. Each new media technology requires user input, either through a remote control, keyboard, keypad, gamewand, MP3 player - the element of dexterity is essential to the technology coming alive and acquiring or igniting our gaze. (2009: 121)

Maybe exploring new narratives in the case of new media technologies and how we are governed by such technologies - looking at how we are always in the gaze with these new technologies - Mobile phones, internet - but creating a visualization of this - similar to Jody Zellen. This is moreover to do with how image culture governs our gaze.

However in this way celebrity culture is mentioned regularly in regard to surveillance culture, and the blurring of the private and the public.

In today's society, 'we' are obsessed with the lives of celebrities and inner personal lives being available for the public gaze.

Perhaps I could create a project that explores the voyeuristic fantasy on the viewers part by using images from the internet, newspapers and magazines to construct a narrative for a celebrity, in which the use can 'browse' and almost follow along this celebrities narrative.

Source: Feury, Kelli (2008) New Media: Culture and Image. Palgrave Macmillian

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